Anticipated Spend for Back-To-School Is Reaching All-New Highs

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Anticipated spend for Back-to-School is reaching all-new highs

This year according to the National Retail Federation Annual 2022 Back to School Survey, Back-to-School + Back-to-College spending is expected to reach an all-time high of $110.8B. For context, that is more dollars spent than Valentine’s Day + Mother’s Day + Father’s Day + Easter combined ($93.7M). As mounting inflation is top of mind for […]

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July 28th Attribution Event

Data, Attribution & Optimizing Spot TV

Tune in Thursday, July 28, 1 p.m. ET to hear NBCU’s Shawn Makhijani and others discuss new trends in data and attribution in a live webinar hosted by TVNewsCheck. Click to register for the webinar.

MEDIA CONTACT
Melissa Castro | VP, Communications | NBCUniversal Local | melissa.castro@nbcuni.com | 954-622-6808